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For today's marketers, analytic skills are imperative. In this on-demand webcast, TIBCO Loyalty Lab's David Rosen and TIBCO Spotfire's Justin Welsh will demystify analytics and give you a clear path to success.

You will learn:

  • The types of analytic skills expected of nearly every marketer in today's digital and big data world 
  • Eight key metrics that get to the heart of measuring loyal customers 
  • How to most effectively present information visually and dive more deeply for greater insights 
  • Which mathematical models have the greatest impact on success 
  • How to separate what causes behavior versus just knowing that it correlates 
  • What is the difference between an actionable segmentation versus a descriptive segmentation 

Join us and gain the strategic knowledge, tools and skills needed to thrive in analytics.

See you online!



On-Demand Webcast: Marketing Analytics - What You Need to Know Now: Loyalty Lab & Spotfire  

Event Recorded Date:
Thursday, May 22, 2014, 11:00 AM PT / 2:00 PM ET (UTC/GMT -7 hours)

Presented By:
Justin Welsh, Industry Analytics Group, TIBCO Spotfire
David Rosen, Head of Strategy, Analytics and Consumer Insights, TIBCO Loyalty Lab

Questions? Please Contact Us



Register Now for our On-Demand Webcast:
Marketing Analytics - What You Need to Know Now: Loyalty Lab & Spotfire


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