Webinar On-Demand
8 Essential Steps: Championing Your Investment In Loyalty Marketing

Duration
34min

Summary

This webinar shows you how to present the business case for your loyalty initiatives in ways that build confidence, moderate risks and are supported by fact-based analyses.


Watch as David Rosen teaches you to:

  • Translate programs and campaigns to common analysis structures
  • Set up a base-case from known performance data
  • Understand how different categories and structures impact performance
  • Identify the most significant variables of risk
  • Build a test & learn capability that validates assumptions in a low-risk manner
  • Overlay potential balance sheet and income statement impacts


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TIBCO Loyalty Lab
TIBCO Loyalty Lab